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Built for Custom Home Builders

One System. Every Department.
One AI Operating System

SiteLine AI handles your marketing, CRM, front desk, admin, and project management — trained on real data from 170+ custom home builders. Purpose-built for how you actually run your business, not generic AI that needs babysitting.

170+
Builders Served
$260M+
Revenue Generated
24/7
Always Running
40-60%
API Cost Savings
The Problem

You're Drowning in the Wrong Work

You got into building homes, not answering emails at midnight and chasing leads through five different apps.

Leads Falling Through the Cracks

The average builder loses 30-40% of inbound leads because nobody follows up within the first hour. That's $200K+ in lost revenue per year.

Paying $170K+ in Admin Overhead

Front desk, admin assistant, marketing coordinator, bookkeeper. Four salaries draining profit from every home you build.

Tool Sprawl Is Killing Efficiency

CRM here, project management there, accounting somewhere else. Nothing talks to each other and nothing gets done right.

Marketing Is Always "Next Week"

You know you need SEO, social media, and ads. But between running jobs and managing subs, marketing always gets pushed.

Hiring Doesn't Scale

Train someone for 6 months, they leave. The next person starts from zero. Meanwhile, consistency disappears and clients notice.

You're the Bottleneck

Every decision, every follow-up, every update runs through you. The business can't grow because you can't clone yourself.

The Solution

Meet SiteLine AI

The first AI operating system built specifically for custom home builders. One system that handles marketing, sales, operations, and admin — trained on real strategies from 170+ builder accounts.

24/7
Always Running
$170K+
Annual Salary Savings
24/7
No Sick Days, No Vacation
170+
Builders' Data Trained On
Capabilities

Everything Your Business Needs. One System.

Marketing Engine

Trained on HBM's SOPs and hundreds of builder accounts. It doesn't guess — it knows what works.

  • SEO management — keyword research, content optimization, technical audits, rank tracking
  • Website building and optimization guidance
  • Ad management — Facebook, Instagram, Google Ads creation and optimization
  • Video scripts and content creation
  • Social media strategy and posting
  • Content calendar management
  • Competitor analysis and market positioning

CRM & Sales

Full GoHighLevel integration. Every lead gets followed up. Every pipeline gets managed. Automatically.

  • Full GHL setup and configuration
  • Lead follow-up sequences — automated, personalized, AI-generated
  • Pipeline management and lead scoring
  • Appointment booking and scheduling
  • Client communication management across channels

Operations & Admin

Your AI front desk, admin assistant, and operations coordinator — working 24/7 without breaks.

  • Front desk replacement — 24/7 phone, chat, and email handling
  • Administrative task automation
  • Client intake and onboarding workflows
  • Scheduling and calendar management
  • Document generation — proposals, contracts, change orders

Project Management

Connected directly to your PM system. Keeps projects on track without you micromanaging.

  • Integrates with JobTread, Buildertrend, CoConstruct
  • Task tracking and status updates
  • Timeline management and milestone alerts
  • Team communication and notifications
  • AI-powered client progress reports

Accounting & Financial

Stop drowning in spreadsheets. SiteLine handles invoicing, tracking, estimating, and financial reporting.

  • Invoice generation, delivery, and payment tracking
  • Expense categorization and receipt processing
  • Financial reporting and real-time dashboards
  • Per-project budget tracking and variance alerts
  • Estimating — cost analysis, material pricing, labor calculations
  • Proposal and change order generation

Reputation & Reviews

Build a 5-star online presence on autopilot. Reviews requested, responses drafted, reputation monitored.

  • Automated review requests at project milestones and completion
  • AI-drafted review responses — professional, personalized, fast
  • Online reputation monitoring across Google, Facebook, Houzz
  • Competitor review benchmarking
  • Reputation score tracking and improvement recommendations

Competitive Intelligence

Know what your competitors are doing before they do it. SiteLine monitors your local market continuously.

  • Local market monitoring — new builds, permits, pricing trends
  • Competitor website, ad, and SEO activity tracking
  • Pricing intelligence and bid analysis
  • Market opportunity alerts in your service area
  • Quarterly competitive landscape reports

Team & Hiring

Onboard employees with SOPs, train them from your knowledge base, and streamline hiring.

  • Employee onboarding with SOPs
  • Training — answers team questions from knowledge base
  • Job posting creation and screening assistance

Client Portal & Reporting

Give homebuyers a premium experience while giving yourself real-time visibility into every part of your operation.

  • Branded client portal — AI-powered progress updates, photo timelines, document sharing
  • Weekly and monthly business dashboards auto-generated
  • Marketing, financial, and pipeline reports on your schedule
  • Custom KPI tracking for your business goals
  • Automated client satisfaction check-ins
Proprietary Technology

The Model-Routing Engine

Most AI tools use one model for everything. That's like using a sledgehammer to hang a picture frame. SiteLine automatically routes each task to the right model — saving you 40-60% on API costs while delivering better results.

SiteLine Routing Engine
Analyzes task complexity → selects optimal model
Simple Tasks
Email replies, scheduling, data entry
Fast Model
GPT-4o-mini, Claude Haiku
QC Gate
Quality verified
Complex Tasks
Strategy, proposals, analysis
Powerful Model
GPT-4o, Claude Opus, Gemini
QC Gate
Quality verified
✓ Verified Output
Right model, right cost, right quality
Task comes in — email, schedule, proposal, strategy...
Routing Engine analyzes — determines complexity level
Simple tasks → Fast, cheap model (saves money)
Complex tasks → Powerful model (better output)
QC Gate — quality check before delivery
Verified Output — right model, right cost, right quality
40-60%
Lower API Costs
3x
Faster Simple Tasks
100%
Quality Checked
The Math

What You're Paying Now vs. What You Could Pay

Current Employee Costs

Front Desk / Receptionist $35-45K
Administrative Assistant $40-50K
Marketing Coordinator $50-65K
Bookkeeper $45-55K
Total Annual Cost $170-215K
VS
SiteLine AI
$30K
per year — full implementation
Works 24/7. No sick days.
No vacation. No benefits.
No training period. No turnover.
Unlimited knowledge. Unlimited memory.
$140-185K
saved per year — minimum
Return on Investment

The ROI Isn't Theoretical. It's Math.

5-7x
Return on Investment in Year 1
$140K+
Minimum Annual Savings
30 Days
To Full Deployment

Even if SiteLine only captured 10% more leads that would otherwise fall through the cracks, a single extra custom home build pays for the entire system for years.

Built by Home Builder Marketers

Not Another AI Startup. A Builder's Partner.

SiteLine AI was created by the team at Home Builder Marketers — the leading marketing agency for custom home builders in North America.

3.5+
Years in the Industry
170+
Home Builders Served
$260M+
Revenue Generated for Clients
29
Team Members Strong

"We didn't build SiteLine because AI is trendy. We built it because after working with 170+ builders, we saw the same problems killing every single one — and we knew exactly how to solve them."

Seth Van Daele — Co-Founder, Home Builder Marketers

Pricing

Two Ways to Get SiteLine

Whether you want to set it up yourself or have our team handle everything.

DIY Setup
For builders who want to configure SiteLine with their own team.
$5,000 one-time

  • Full SiteLine AI system access
  • Model-routing engine configured
  • Setup documentation and guides
  • GoHighLevel integration templates
  • Knowledge base with HBM's builder data
  • Email and chat support
  • Community access
Get Started
FAQ

Common Questions

SiteLine handles the work of 4 employees: front desk/receptionist ($35-45K — phone, email, chat handling), administrative assistant ($40-50K — scheduling, documents, data entry), marketing coordinator ($50-65K — SEO, ads, social media, content), and bookkeeper ($45-55K — invoicing, expense tracking, reporting). That's $170-215K/year in salaries replaced by one system at $30K/year. It doesn't replace your skilled trades — it replaces the operational overhead that's eating your margins.
ChatGPT is a general-purpose tool. SiteLine is purpose-built for custom home builders, trained on real data from 170+ builder clients. It knows your industry's SOPs, marketing strategies, sales processes, and operational workflows. Plus, our proprietary model-routing engine selects the right AI model for each specific task — saving 40-60% on costs while delivering better results than using a single model for everything.
It's SiteLine's proprietary technology that automatically analyzes each task and routes it to the optimal AI model. Simple tasks (like email replies or scheduling) go to fast, cost-effective models. Complex tasks (like proposals, financial analysis, or strategy) go to more powerful models. A quality-check gate sits between every output to ensure standards are met. This saves 40-60% on API costs compared to tools that use one model for everything.
With the Full Implementation plan, SiteLine is operational within 30 days. The first two weeks focus on connecting your existing systems (CRM, project management, accounting). The next two weeks are spent training the system on your specific business data, SOPs, and preferences. By day 30, it's running autonomously. The DIY plan timeline depends on your team's speed, but most complete setup within 2-4 weeks.
SiteLine integrates with GoHighLevel (CRM), JobTread, Buildertrend, CoConstruct (project management), QuickBooks, Xero (accounting), Google Workspace, Facebook/Instagram/Google Ads, your website, email, phone systems, and more. If you use it in your business, SiteLine can likely connect to it.
We're confident enough to guarantee it. If SiteLine doesn't deliver measurable ROI within 12 months on the Full Implementation plan, we'll continue service for free until it does. The math is straightforward: if it saves even a fraction of what you're paying in employee costs, it's already paid for itself.
Absolutely. Your data is encrypted at rest and in transit. SiteLine operates on isolated environments per client — your data never mixes with other builders' data. We follow enterprise-grade security practices and are fully compliant with data protection regulations.
If you're using generic AI tools, you're likely overpaying and underperforming. SiteLine's model-routing engine alone saves 40-60% on API costs. Beyond cost, SiteLine is trained on builder-specific data, integrates with your actual tools, and handles end-to-end workflows — not just one-off prompts. It's the difference between having a Swiss Army knife and having a full toolbox.
Free Webinar

See SiteLine AI in Action

Join Seth Van Daele as he walks through exactly how SiteLine AI works, the ROI breakdown, and how it's already transforming builder operations. Plus — a special offer for attendees only.

Free. 45 minutes. No fluff.

Ready to Run Your Business
Without Doing Everything Yourself?

Book a 30-minute demo and see exactly how SiteLine AI would work in your building company. No pressure. No commitment.

Limited implementation slots available. We only onboard 10 builders per month.